Harley-Davidson Hires Droga5 to Help Redefine Its Iconic Brand

IPG also competed in creative review

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America’s most historic motorcycle manufacturer has named a new agency to help expand its appeal to more riders around the world.

Milwaukee, Wisc.-based Harley-Davidson, which celebrated its 115th anniversary last year, chose Droga5 as its new creative partner after a competitive review that ended last week, according to several parties close to the business. Accenture oversaw the pitch process.

“We are excited to be part of the Harley-Davidson team that will help build the next generation of riders around the world,” said a Droga5 spokesperson.

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