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Montreal-based creative agency Sid Lee announced today the acquisition of Parisian creative and production agency Yard. The network, which has been part of Japan’s Hakuhodo DY Holdings since 2015, will effectively make Yard part of its Paris office.
Sid Lee Paris first entered into a partnership with Yard earlier this year. Today’s release states that the acquisition was a natural step forward given the Yard team’s “knowledge of early adopters through its intuitive understanding of the growing urban demographic” and its roster of clients including Nike, Desperados, Beats by Dre, Jordan, Red Bull and Converse.
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