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Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye’s, Chick-fil-A and, perhaps puzzlingly, Boston Market, going tete-a-tete-a-tete. Of course, the storied history of Burger King vs. McDonald’s vs. Wendy’s remains a constant source of chatter.
Meanwhile, one QSR simply keeps on keeping on with its quirky brand of marketing that might not get a spike in attention but is instead a steady hand in the otherwise manic, kneejerk category competitive set: Arby’s.
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