H. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the Kitchen

He protects the meats in Fallon's latest

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye’s, Chick-fil-A and, perhaps puzzlingly, Boston Market, going tete-a-tete-a-tete. Of course, the storied history of Burger King vs. McDonald’s vs. Wendy’s remains a constant source of chatter.

Meanwhile, one QSR simply keeps on keeping on with its quirky brand of marketing that might not get a spike in attention but is instead a steady hand in the otherwise manic, kneejerk category competitive set: Arby’s.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in