Independent Agencies

Gut Invests in Its Lead Office, Naming Carmen Rodriguez Managing Director in Miami

The agency continues to grow with campaigns for Google and Michelob Ultra

Carmen Rodriguez & Joselyn Bickford — Creative agency Gut Miami has named Carmen Rodriguez its managing director and Joselyn Bickford its head of account management.Gut

By Kyle O’Brien

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Global independent creative agency Gut has been carving out a position in the industry as one of diversity through ideas, which is reflected in its people. The agency has offices from Toronto to Brazil, but is based in Miami, where it has a highly diverse office that features 60% women and many bilingual employees.

One of those women has helped grow the agency and now she’s getting a chance to lead Gut’s main office. Gut has given Carmen Rodriguez, its current global chief client officer and partner, the additional title of managing director at its Miami headquarters.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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