Guns Down America Has a Message for Agencies: Don't Work With the NRA

Targeted shops include Droga5, FCB and Wieden + Kennedy


This week, Ackerman McQueen made headlines for publicly announcing plans to terminate a 38-year contract with the NRA.

It has been one of the longest and most lucrative agency-client relationships in the ad industry, as the nonprofit group paid its largest vendor $40 million in 2017, according to public records. But the NRA’s statements on the matter called the termination “welcome news” and referred to Ackerman McQueen in the past tense.

Who, then, will take up the torch of promoting the country’s largest gun-rights group in an increasingly fractious political environment?

Nonprofit gun-control advocacy organization Guns Down America wants the answer to be “no one.”

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