GS&P Hires Two New Creative Leads for the BMW Account

Matt Edwards and Wes Phelan formerly led Adidas Originals at Johannes Leonardo


Goodby Silverstein & Partners welcomed two new creative leads on the BMW account the agency won last March, following a review that included finalists Wieden+Kennedy, Droga5, Anomaly and Hill Holliday.

Matt Edwards and Wes Phelan have joined GS&P as creative directors overseeing BMW. The creative duo left Johannes Leonardo, where they oversaw creative on the global Adidas Originals account, to found agency MWWM.co last June. Edwards and Phelan led work on the “Original Is Never Finished” campaign, which won the Entertainment for Music Grand Prix at the 2017 Cannes Lions International Festival of Creativity, two Grand CLIOs (fashion/sport) and the Gold Global Effie.

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