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Austin-based creative agency GSD&M is launching a strategy studio consisting of general marketing strategists and decision sciences specialists.
Through the creation of the new model, the agency hopes to meet increased client demand for strategic leadership from creative agency partners, delivering comprehensive strategic leadership and deeper insights to clients by combining its strategic practices in one collaborative model. The approach is currently being implemented across GSD&M’s client roster, with capabilities spanning traditional brand planning, communications, social, audience and experience strategy, decision sciences and analytics and advertising technology.