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Groupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions.
Following an internal review that Groupon head of global brand Melanie Hellenga described as a “robust process,” Groupon appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning Groupon as a destination for local experiences.
“We’re thrilled to partner with Groupon as their lead creative agency to expand the perception of their brand and role they can play in the recovery as the economy reopens,” FCB Chicago president Kelly Graves said in a statement.
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