Accounts

Groupon Sends Global Creative to FCB Ahead of Brand Repositioning

The company had appointed TBWA\Chiat\Day as its creative agency of record in 2020

FCB logo
FCB will lead a repositioning campaign for Groupon, aiming to debut its first work by the end of June.FCB
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By Erik Oster

May 18, 2021

Groupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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