Groupon Names TBWA\Chiat\Day New York as Creative Agency of Record

The appointment follows a review that also included Droga5, Fallon, Odysseus Arms and Phenomenon

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Groupon has selected TBWA\Chiat\Day New York as its creative agency of record, following a review launched last summer and managed internally.

“It’s an immensely talented team at TBWA, and we’re thrilled to partner with them,” Groupon CMO Craig Rowley told Adweek.

“Groupon is a great 21st-century brand,” added TBWA\Chiat\Day New York president Nancy Reyes. “We’re just as excited to start working.”

The review process came down to five finalists, which also included Droga5 New York, Fallon Minneapolis, Phenomenon in Los Angeles and Odysseus Arms in San Francisco.

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