Ad Tech Industry News

GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO

The co-founder of Unbound and Cadreon takes over from Kirk McDonald

GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO
Brendan Moorcroft was previously head of solutions and services at Hearst, a division he created.Choreograph
kyle-obrien-headshot
By Kyle O’Brien

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Choreograph, WPP’s newly formed global data company, has hired adtech specialist and entrepreneur Brendan Moorcroft as its first permanent CEO, taking over from Kirk McDonald, who will return full time to his role as CEO of GroupM North America.

Moorcroft, who will take the role as of August 9, is a pioneer in the programmatic media and data-enabled digital services space. He co-founded Unbound, an independent strategic advisory firm that served Fortune 500 companies by leveraging data to accelerate growth, and Cadreon,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

kyle-obrien-headshot

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Recommended articles