GroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing 95% of Growth

2017 saw a 3.5 percent increase

WPP-owned GroupM, the world’s largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an increasing bet on digital.