GroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing 95% of Growth

2017 saw a 3.5 percent increase


WPP-owned GroupM, the world’s largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an increasing bet on digital.

In a report, GroupM said it sees an additional $24 billion in net new advertising investment this year, claiming it will be the “best annual increment since the bounce back from the global recession in 2010 when $26 billion was added.”

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