Data & Insights

GroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations

Total new investment expectation lowered by $4 billion

White text that says GroupM on top of connected points
GroupM shared that they expect to see ad investments rise in its 2018 forecasts.Getty Images, GroupM
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By Erik Oster

December 4, 2018

WPP’s media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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