Data & Insights

GroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations

Total new investment expectation lowered by $4 billion

White text that says GroupM on top of connected points — GroupM shared that they expect to see ad investments rise in its 2018 forecasts.Getty Images, GroupM

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WPP’s media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both.

In its biannual This Year, Next Year report, GroupM downgraded 2018 growth expectations from 4.5 percent to 4.3 percent and 2019 expectations from 3.9 percent to 3.6 percent. Total new investment is expected to reach $19 billion rather than the $23 billion previously forecast.

“GroupM’s still strong but slightly fraying 2018 view ties to macro questions: tighter money, China’s slowing growth and the potential for pricey trade wars,” GroupM futures director Adam Smith said in a statement.