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Global advertising spend grew double digits this year, according to two new forecasts from WPP’s media group, GroupM and Publicis Groupe media agency Zenith.
Excluding political ad spending, GroupM’s “This Year Next Year” global end-of-year forecast expects 22.5% global growth in media ad revenue during 2021 and forecasts 9.7% growth for 2022. This is compared to a 5.8% decline in 2020. It amounts to the ad revenue that GroupM tracks across certain categories reaching $766 billion by the end of the year.