Grey's Caroline Pay Explains Why She Left the Agency World to Join Meditation App Headspace as CCO

She starts Sept. 4 in L.A.


Grey London joint CCO Caroline Pay has left the agency to join meditation app Headspace in the newly-created role of CCO, effective Sept. 4.

Pay will lead Headspace’s creative team across content, design, marketing and communications, reporting directly to Headspace founder and CEO Rich Pierson.

“Having known and worked alongside Caroline since 2005, I have long regarded her as one of the most dynamic, innovative and original creative voices on the planet. As we enter an exciting era of growth and massive opportunity, there is no one I trust more with the Headspace brand than Caroline,” Pierson said in a statement.

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