Grey London Renames Itself Valenstein & Fatt, After Grey's Jewish Founders, in Call for Diversity

Office will take the name for 100 days, urges industry to change too

Grey London is using the agency’s own 100-year-old origin story as a springboard for an industry-wide call to embrace diversity and acceptance via a self-branding campaign, launching today, in which it will rename itself, for more than three months, as Valenstein & Fatt, after its Jewish founders.