Grey Hires Laura Visco as Global Accounts CCO in Boost to Bespoke Coca-Cola Team

Visco joins from 72andSunny Amsterdam to work across the beverage brand, Volvo and others

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Grey has appointed Laura Visco to the role of chief creative officer (CCO) for its global accounts. Arriving from 72andSunny Amsterdam, where she was executive creative director.Visco will also join the creative leadership team of OpenX, the bespoke agency WPP is building for The Coca-Cola company.

Based out of London, Visco will report into Grey’s worldwide chief creative officer Javier Campopiano, who is also spearheading the creative output of OpenX.

Coke won’t be Visco’s only client, however — she will oversee work for Volvo and others too.

Born in Buenos Aires, Argentina, the creative director has led teams at agencies including Ponce Buenos Aires, where she was responsible for global brands including Stella Artois and Axe (known as Lynx in the U.K.).

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