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Branded content from creators can sometimes feel like insincere, dreaded interruptions from their regularly scheduled posts—especially when it’s obvious that the creator has little attachment to the product or service they are promoting. Alex Morrison, who has been a champion of the creator economy long before it earned this name, is on a mission to help brands connect with the right audiences through more genuine influencer relationships.
After more than four years at Grey Group, Morrison is leaving the agency world to lead Pearpop as the social media collaboration platform’s first chief marketing officer.
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