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Greenpeace and Emma Thompson Craft a Touching Story About the Orangutan's Plight

Mother's animation highlights the products behind the problem

greenpeace-mother-orangutan-hed-page-2018 — The 90-second spot will also be told through a physical storybook.Greenpeace

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With the world’s population of orangutans having declined by half in just 16 years, wildlife advocates are ringing alarm bells about the continued deforestation of the ape’s habitat.

Major global brands like Nestle have committed to move away from palm oil, whose production for food or bath products often leads to environmental devastation, but environmentalists say the companies are not moving fast enough to stem an irreversible disaster for orangutans.

In a new animated film from agency Mother, Greenpeace creates a children’s story narrated by famed actor Emma Thompson.