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On Tuesday, ONWD Collective announced the addition of hip-hop icon John Forté as its new director of brand development. The Fugees collaborator rounds out the small team of consultants and will work directly with brands to help guide their messaging in a more inclusive direction.
ONWD Collective is a creative consultancy based in Los Angeles that provides PR consultation, strategy and creative production, which the company says sets it apart from the traditional agency model. The company stated that Forté’s experience with criminal justice reform, humanitarian and environmental initiatives will make him an ideal consultant for brands looking to expand their cultural reach.
“Brands
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