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When Marta Martinez was in college in Barcelona, she attended a school known for its math and qualitative sciences programs. But what did she pick? Marketing.
“I became determined to bring the science into what’s considered more of an art,” she said.
Over the course of her career, she’s done just that. After working in the agency world at Havas Digital, Martinez dove into ad tech as CMO of MediaMath before switching over to internet advertising at AOL as head of sales strategy.