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Ogilvy, Google and the UN Women’s Unstereotype Alliance have joined forces to show how technology can be used to unite advertising’s female professionals worldwide, with the hopes that it will then empower them in their careers and drive change across the industry.
The WPP creative agency and tech behemoth partnered to create the aptly named Lioness app, which will use various Google tools to leverage the voices of women at agencies globally and immerse them in one another’s experiences.
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