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Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its mar-tech and data-engineering offer as third-party cookies disappear.
The deal will expand CvE, founded in 2019, to around 40 people—with the aim of helping brands to overcome the growing depreciation of third-party cookies, while expanding its services to offer inhouse or hybrid agency models for clients.
Canton’s co-founders Rob Webster and Nick King will both join the CvE leadership team, as global VPs of strategy and commercial respectively, reporting to the agency’s president Paul Frampton-Calero.
CvE aims to broaden its service offering across its client roster, which now includes new additions such as Flutter Group (Paddy Power, Betfair, Pokerstars), Vodafone, Reckitt, BBC, Ice Travel Group/ TravelSupermarket, KFC, Boots Media Group and HMD/Nokia.
Outlining
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