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PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster.
The food and beverage giant announced in June that it had called upon a lineup of Omnicom-only agencies to pitch for creative responsibilities on its flagship brand and others across its multibillion dollar beverage business. The news marks another development in a relationship that has lasted more than 60 years.
“We are pleased to add Goodby, Silverstein & Partners to our diverse roster of creative agencies across our beverage business in the U.S.,”
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