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Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler.
A company spokesperson confirmed that GS&P will be agency of record for the Chrysler brand moving forward but declined to elaborate on the relationship.
The news comes more than nine months after the carmaker announced that it would be ending its 6-plus-year relationship with Wieden + Kennedy Portland, which made a series of iconic ads for various FCA brands, most notably the 2011 Chrysler 200 Super Bowl spot starring unofficial Detroit spokesperson Eminem and "Halftime in America," which starred Clint Eastwood and aired during the following year's game.
FCA, which aired two Jeep ads during Super Bowl 50, has made a series of changes to its agency roster in 2016.
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