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Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to 2016 but hails most recently from R/GA San Francisco, where he led work on accounts such as Xbox, Pandora, Google and Airbnb.
As director of innovation, Reeves will oversee creative on agency divisions GS&P Social, which serves clients like Comcast, PepsiCo, Adobe and Frito-Lay, and in-house innovation studio GS&P Labs, which is backed by animators, engineers and artists.
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