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Goodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review

Incumbent KBS did not participate

The company spent approximately $275 million in the U.S. in 2016.Getty Images
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By Patrick Coffee

March 22, 2018

BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also handle regional and dealer work.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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