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Longtime work collaborators Chris Garbutt and Colin Mitchell have departed their companies—agency network TBWA\Worldwide and McDonald’s, respectively—to launch a new creative consultancy called Pltfrmr.
Last week, Garbutt left his role as global CCO of TBWA, a network where he began his career at South African agency TBWA\Hunt\Lascaris and, after returning to TBWA following an eight-year stint at Ogilvy, helped lead it to being named Adweek’s 2018 Global Agency of the Year. Mitchell is also an agency veteran, spending more than 16 years at Ogilvy before joining McDonald’s in 2016, eventually rising to the role of svp of global marketing.
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