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WPP is saying goodbye to a global creative leader.
After 12 years, John O’Keeffe is stepping down from his role as global CCO at WPP. CEO Mark Read announced the news today in an internal memo, just a day after WPP confirmed further cost-cutting measures in its Q1 earnings report.
In the memo, Read said that under the holding company’s new strategy, it has “strengthened our agency brands and increased investment in their creative talent.”
“As part of that, we’ve placed greater responsibility for creative standards with the agencies themselves, which is the reason that John will be leaving us,” he said.
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