Glenmorangie Ditches Whisky Ad Tropes for a Delightfully Unexpected Technicolor Dream

Playful DDB Paris work was shot by famed photographer Miles Aldridge

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Generally, whisky advertising follows a fairly predictable pattern. Think of sweeping shots of the Scottish Highlands and reverently told tales of ancestral passing-on of the craft as someone stares longingly into a tumbler of brown liquid. Or, a brand may just hire Conor McGregor. Regardless, there is interchangeability in the way whisky is marketed, making it almost impossible to differentiate brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in