Generally, whisky advertising follows a fairly predictable pattern. Think of sweeping shots of the Scottish Highlands and reverently told tales of ancestral passing-on of the craft as someone stares longingly into a tumbler of brown liquid. Or, a brand may just hire Conor McGregor. Regardless, there is interchangeability in the way whisky is marketed, making it almost impossible to differentiate brands.
Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission.