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Generally, whisky advertising follows a fairly predictable pattern. Think of sweeping shots of the Scottish Highlands and reverently told tales of ancestral passing-on of the craft as someone stares longingly into a tumbler of brown liquid. Or, a brand may just hire Conor McGregor. Regardless, there is interchangeability in the way whisky is marketed, making it almost impossible to differentiate brands.
For its part, Glenmorangie has taken a completely different approach in a beautiful, quirky and vibrant new campaign shot by famed photographer Miles Aldridge.
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