Glenmorangie Ditches Whisky Ad Tropes for a Delightfully Unexpected Technicolor Dream

Playful DDB Paris work was shot by famed photographer Miles Aldridge

Generally, whisky advertising follows a fairly predictable pattern. Think of sweeping shots of the Scottish Highlands and reverently told tales of ancestral passing-on of the craft as someone stares longingly into a tumbler of brown liquid. Or, a brand may just hire Conor McGregor. Regardless, there is interchangeability in the way whisky is marketed, making it almost impossible to differentiate brands.

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