Gillette's Deeply Touching Film About a Son Helping His Elderly Father Shave Takes Home Cannes Gold

Grey New York goes straight for the heartstrings

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When seeking creative awards show honors, there’s nothing quite like mining the bond between parents and their children.

A new ad by Gillette and Grey New York, which debuted before this year’s Cannes Lions festival, has proven that maxim with the touching tale of Kristian Rex, a New Jersey man tasked with caring for his elderly father.

The senior Rex is a former boat captain who suffered a stroke rendering him unable to complete the most basic daily tasks—like shaving his own face.



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