Ad of the DayGillette’s Deeply Touching Film About a Son Helping His Elderly Father Shave Takes Home Cannes GoldGrey New York goes straight for the heartstringsBy Patrick Coffee|June 22, 2017 The tender short film has scored six Lions to date.YouTube: GilletteShareBy Patrick Coffee|June 22, 2017 ShareWhen seeking creative awards show honors, there’s nothing quite like mining the bond between parents and their children.A new ad by Gillette and Grey New York, which debuted before this year’s Cannes Lions festival, has proven that maxim with the touching tale of Kristian Rex, a New Jersey man tasked with caring for his elderly father.The senior Rex is a former boat captain who suffered a stroke rendering him unable to complete the most basic daily tasks—like shaving his own face. What follows is a three-minute tribute to the connection between three generations of Rex men including Kristian, his father and his own son.It’s a classic story made all the more effective by intimate shots of a vulnerable, formerly powerful man struggling to bathe in the sort of scene that will feel familiar to almost anyone with aging parents.As Gillette notes on the campaign home page, this short film doubles as an introduction to TREO, described as “the first-ever razor designed solely for assisted shaving” for use by caregivers and individuals who’ve lost the ability to safely shave themselves.So far, the work has picked up six Lions: four in the Health and Wellness category, one in Promo and Activation and one in Non-Fiction Entertainment. That haul includes three gold, two silver and one bronze.CREDITSAgency: Grey New York Client: Gillette Campaign: Handle with CareProcter & Gamble VP, Marketing: John Mang Brand Manager: Sushant Trivedi Procter & Gamble Brand Manager Client VP, Research & Development: Melissa Monich Procter & Gamble Client Principal Design Engineer: Matthew Hodgson Procter & Gamble Client Associate Director, Communications: Kara BuckleyGrey New York Chief Creative Officer: Andreas Dahlqvist Executive Creative Director: Leo Savage Executive Creative Director: Jeff Stamp EVP, Account Director: Brian Weston SVP, Account Director: Elizabeth Meny VP, Account Director: Gabi Newton Account Supervisor: Robyn HendelProduction: Townhouse President: Bennett McCarroll SVP, Head of Integrated Production: James McPherson VP, Producer: Katy HillProduction: Humble Director/Cinematographer : Rudi Schwab President/Founder: Eric Berkowitz Executive Producer: Mark Kovacs Director of Operations: Jason Mayo Producer: Kevin Comer Head of Production: Natalie Warkenthien Adweek Adweek