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Giant Spoon, a full-service and strategy-led agency, announced today it has named Laura Correnti its first partner.
Some in the industry probably recognize Correnti as the co-host of the bi-weekly podcast, Adlandia, which has attracted high-profile guests like Lena Dunham and GE CMO Linda Boff. But she’s also served as the managing director and evp of Giant Spoon since 2016.
Since joining Giant Spoon, Correnti has led media strategy and buying with a focus on content-driven partnerships, which she will continue to do, according to a statement from the agency.
As a member of the agency’s executive leadership team, Correnti will now be responsible for driving overall growth and development of new services and processes, making impactful decisions, pursuing new business and actively recruiting top talent for the shop, which has headquarters in New York and Los Angeles.
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