Creative Advertising

Giant Hands the Size of Humans Grab Groupon Experiences in FCB’s First Work as AOR

The spot encourages people to get out and purchase locally

FCBs first ad campaign for Groupon — Groupon urges consumers to 'grab life by the Groupon.'Groupon

By Kyle O’Brien

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Groupon’s online marketplace is getting a literal helping hand in a new campaign from FCB—the stars of the ad are people dressed in giant hand costumes. It marks the first collaboration between Groupon and its recently named creative AOR FCB.

“Grab Life by the Groupon” is the online marketplace’s first big campaign since 2019, when it featured Tiffany Haddish in a series of spots beginning with a Super Bowl ad in 2018 by O’Keefe Reinhard & Paul.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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