Creative

Giant Hands the Size of Humans Grab Groupon Experiences in FCB’s First Work as AOR

The spot encourages people to get out and purchase locally

FCB's first ad campaign for Groupon — Groupon urges consumers to 'grab life by the Groupon.'Groupon

By Kyle O’Brien

August 4, 2021

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Groupon’s online marketplace is getting a literal helping hand in a new campaign from FCB—the stars of the ad are people dressed in giant hand costumes. It marks the first collaboration between Groupon and its recently named creative AOR FCB.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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