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Müller Milch has consolidated its advertising agency for the German market into Grey, which will see the WPP creative agency work across a range of its dairy products.
Based out of its Alois Müller dairy at its Swabian headquarters, the dairy products manufacturer generates around $6.7 billion (5.9 billion euros) worldwide and owns brands including Müller Corner, Müller Rice and Müller Vitality.
Prior to its recent review, it worked with a roster of agencies including thjnk (WPP), independent agencies David+Martin and Grabarz&Partner, but following a pitch has consolidated the work within one agency—Grey Germany.
The agency has been tasked with handling the full strategic brand and communications development for both the umbrella and product brands.
New leadership for Grey
“Molkerei Müller is an absolute dream client.
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