Geometry Promotes Manuel Bordé to Global Chief Creative Officer

The agency will soon be called VMLY&R Commerce

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Geometry, the “creative commerce” agency that WPP folded into VMLY&R last month, has promoted Manuel Bordé to global chief creative officer.

Bordé previously served as chief creative officer of Geometry’s North America region, a position he took on a little over a year ago. The last person to hold the global chief creative officer role at the agency was Jon Hamm, who left in October 2019.

Starting next year, Geometry will become VMLY&R Commerce as part of its recent merger.

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