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Virtue, the creative agency owned by Vice Media, has promoted two of its executives as part of a broader restructuring that involves integrating its operations across the Americas region.
Genie Gurnani is taking on the role of executive creative director for the Americas region. They previously served as head of creative at Vice and Virtue in APAC, a role they took on last year. Krystle Watler has been promoted to managing director of the Americas at Virtue.
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