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Old El Paso, the General Mills-owned Mexican-inspired food brand, will continue to evolve its “Make Some Noise” brand platform but with a new agency partner in VCCP, which has been named its international agency of record.
The appointment will see the agency develop and deliver international campaigns across the brand’s key markets of France, Australia and the U.K. as well as amplification and strategic direction for the Old El Paso brand. The brand aspires to become a family favorite by creating a ritual of tacos and fajitas within the weekly repertoire of more households while challenging “picture perfect” family dining experiences.
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