Geico's 'Scoop, There It Is' Just Became an Ice Cream Flavor

Only 325 pints are up for grab by fans of Tag Team's insurance ad

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Few ads have ever earned the right to be described as “beloved.” But one that’s indisputably worthy of the title is Geico’s spot reimagining Tag Team’s classic hit as “Scoop, There It Is.”

The ad, which debuted in December 2020, has been out of rotation for a few months, but now the brand is bringing it back—and bringing the spot’s signature dessert to life.

Geico and The Martin Agency today announced they have created a limited batch of “Scoop, There It Is” ice cream featuring the ingredients referenced in the ad: French vanilla, rocky road, chocolate, peanut butter and cookie dough.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in