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Funko, most famous for its Funko Pop! Dolls—which morph every geek icon ever into cherubic, Coraline-esque collectible figurines—is aiming to own the entire fandom lifestyle with the introduction of clothing lines.
To provide an offering for every fan, Funko and Loungefly, its accessories and clothing division, are branching out into high-end apparel for the first time with this summer’s launch of Stitch Shoppe and three size-inclusive collections with Disney, Coca-Cola and Barbie.
“The fandom lifestyle means that a person’s fandom goes way beyond watching the movie or reading the comic,” explained Liz DeSilva, vp of creative at Loungefly.
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