Influencers & Creators

From the Creator's Perspective, Here's What Makes a Good Influencer Marketing Agency

Creators share their red flags when it comes to management

influencer-tik-tok — Creators like Camila Vilas, Shubha Vedula and Naomi Arbide share what they look for in an influencer marketing agency.TikTok

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When Shuba Vedula—who is better known as @tiktokbrownchick and for her spot-on Shakira impression—got an email from an influencer marketing agency with the subject line “You’re Getting Underpaid,” she immediately deleted the message. Vedula is conscious of the tendency for players in the space to aggressively poach talent, which often manifests in blast email threads that are exclusively sent to recipients based on follower counts and metrics.

“It just gave me weird vibes,” said Vedula, who is signed with the agency Viral Nation.