From Talent to Scale, These Are Some of the Challenges and Opportunities for Indie Agencies

WPI members share thoughts at annual global meeting

Board members of indie network Worldwide Partners Inc. met in Santa Monica, Calif. WPI

There’s great freedom in being independent, yet agencies across the globe that don’t have holding companies hanging over them still wrestle with an ever-changing advertising world. While the major players continue to see their models getting flipped upside down, smaller, more agile shops, while having obvious significant upside, can be just as susceptible to change.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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