From Talent to Scale, These Are Some of the Challenges and Opportunities for Indie Agencies

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There’s great freedom in being independent, yet agencies across the globe that don’t have holding companies hanging over them still wrestle with an ever-changing advertising world. While the major players continue to see their models getting flipped upside down, smaller, more agile shops, while having obvious significant upside, can be just as susceptible to change.

Talent, economic changes and budgets are issues many are struggling with. Yet, for an indie, the story is one of optimism, where brands can get a higher touch from agency owners, the culture feels more like family and, most importantly, there is still an opportunity to work with some of the world’s biggest brands.




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