In Memoriam

From 'Because I'm Worth It' to 'Coke Is It,' Ira Madris Helped Shape Modern Advertising

The renowned McCann art director has died at age 80

loreal-im-worth-it-ira-madris-2022 — Cybill Shepherd appears in an L'Oreal Paris ad that continued the 'Because I'm Worth It' brand line. L'Oreal Paris

By David Griner

February 11, 2022

Join female leaders from WNBA, BET, Baked by Melissa and more at the Women Trailblazers Summit in NYC on July 14 for a day of inspirational conversations, insightful stories and important connections. Sign up with code WT30 to save 30%.

Few creatives get to see their campaign creations endure for a decade, much less two. But for a line to live on in advertising 50 years after it was brainstormed—under intense deadline pressure? You could probably count that number on one hand.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles