From 'Because I'm Worth It' to 'Coke Is It,' Ira Madris Helped Shape Modern Advertising

The renowned McCann art director has died at age 80

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Few creatives get to see their campaign creations endure for a decade, much less two. But for a line to live on in advertising 50 years after it was brainstormed—under intense deadline pressure? You could probably count that number on one hand.

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