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In recent weeks, a handful of brands have changed their logo to encourage people to stay home and practice social distancing. Not Frito-Lay.
In a new 60-second spot titled “It’s About People,” Frito-Lay argues that the current moment is not an opportunity for brands to grab the public’s attention by demonstrating their cleverness, creativity or thought leadership. Instead, this is a time for humans to help other humans.
“The world doesn’t need brands to tell us how to think or feel,” reads white text on a black background.
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