Free the Bid Expands Its Advocacy, Aiming to Diversify All Aspects of Filmmaking

Free the Work seeks more opportunity for women, trans identifying, non-binary and others

CANNES, France—Free the Bid, founded in 2016 by Alma Har’el, with the initial intention of getting more women directors in advertising assignments, has launched a new discovery service. Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.