Free the Bid Expands Its Advocacy, Aiming to Diversify All Aspects of Filmmaking

Free the Work seeks more opportunity for women, trans identifying, non-binary and others

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CANNES, France—Free the Bid, founded in 2016 by Alma Har’el, with the initial intention of getting more women directors in advertising assignments, has launched a new discovery service. Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.

A creativity-based platform similar to Spotify and IMDB Pro, the Free the Work, in addition to highlighting diverse talent, will also provide educational tools, facilitate mentorship opportunities and act as a collaborative community platform.




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