Free the Bid Expands Its Advocacy, Aiming to Diversify All Aspects of Filmmaking

Free the Work seeks more opportunity for women, trans identifying, non-binary and others

The new platform seeks to positively disrupt the TV, film and music industries. Free the Work / Free the Bid

CANNES, France—Free the Bid, founded in 2016 by Alma Har’el, with the initial intention of getting more women directors in advertising assignments, has launched a new discovery service. Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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