The Founders of This Austin Agency Wanted to Find More Soul in the Business

The team at Preacher views themselves as 'messengers'

Co-founders Krystle Loyland, CEO; Rob Baird, CCO; Seth Gaffney, chief strategy officer Alexandra Valenti

Austin agency Preacher started as a “family affair” in New York. Co-founders Krystle Loyland, Seth Gaffney and Rob Baird were together at Mother and ended up working on many projects together. The result was a camaraderie that pointed them south to the Texas capital, where they opened the agency in 2014.

This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.
@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.